Branding, Packaging, and Digital Marketing Strategies For Processed Fish Business in Pedamaran Village

Pedamaran 6 Village is one of the villages at District in Ogan Komering Ilir (OKI)South Sumatera Province which has wide lakes and rivers produces abundant fish resources. The fishes that live fresh water such as Tawes Fish (Barbonymus Gonionotus), Sepat (Trichopodus tricopterus), others are very much found area. community village utilizes these natural resources majority business fields there. This includes Mrs. Dede Oktarina, who sells “Kemplang” her business. Despite having potential resources, sales Dede's processed products tend to stagnate. she not been able market their cultivated urban areas. Their inability disseminate this based on distance between city quite far ± 100 km takes about 2 hours 49 minutes get destination. In addition, they lack awareness importance Branding, Packaging, Digital Marketing indispensable process order thrive digital era it now. packaging uses still plastic makeshift materials. causes last long do attract share. solution we offer introduce a strategy through Packaging expected be increase quality profits from Ms. products. output program creation good logo product create website.